RespectRFID tags will not violate privacy. The tag system:

1)   Will not be readable after the item is sold.*
         Customer can, however, request the tag be readable after sale, to possibly expedite return.

2)   Will not contain information to identify the individual, product, store, or date of purchase.*
         RespectRFID tag contains only an ID number.

3)   Will not track a customer.
         The package is tagged, not the customer.

4)   Will not enable a store to identify customers paying with cash.
          Tagging does not, however, prevent stores obtaining customer information from credit or loyalty cards.

5)   Will not save photos of shoppers – it saves images only of shoplifters.
          We will seek a legal injunction against users who keep videos of non-shoplifters.

6)   Will not allow a store to instantaneously show advertisements based on customer preferences.
          We will seek a legal injunction against users who have this type of advertising.

The benefits of RespectRFID to the retail customer beyond respecting privacy, can include:

1)   Provides the customer with product price and availability information before going to a store (via web).

2)   Provides the customer with a way to find items in the store,
       especially customers who are handicapped.**

3)   Provides the customer with a way to get detailed product information,
        especially for customers more comfortable with a language other than English.**

4)   Provides the customer with lower prices,
       due to significant reduction in shoplifting and other retailer costs.

5)   Provides the customer with more direct access to products in a store.
        Theft prevention eliminates the need for locked cabinets, etc.

6)   Provides the customer with safer products.
        RespectRFID reduces counterfeited, contaminated, and past-date products.

7)  Provides the customer with the option of ordering over the web or telephone and have the items picked up a closer location or delivered to his home.

*  While we have been unable to design a useable killable tag , we believe that the associated privacy concerns are covered by items # 1, 2, and 3 in the first list

**  Uses RespectRFID cyberclerk function: www.Respectrfid.com/Ref/cyber_clerk.htm

    Please let me know if there is any privacy concern that I have missed.

                   Henry Lahore  Chief Designer,  206-498-6004 or    hlahore@respectrfid.com